# Apple acquires Animato to improve Vision Pro Persona avatars

Source: https://idevice.com/apple-animato-acquisition-vision-pro-personas
Published: 2026-05-19

## What happened

Apple acquired Animato, Inc., a San Francisco avatar software firm founded by former Apple engineer Francesco Rossi, on January 19, 2026, potentially improving Vision Pro's Personas video call feature.

## Sources

- [Apple Vision Pro Personas Improvements: What visionOS 26 and Q.AI Mean for Users](https://virtual.reality.news/news/apple-vision-pro-personas-improvements-what-visionos-26-and-qai-mean-for-users/) (Virtual Reality News, 2026-05-19)
- [Apple Vision Pro Personas may be improved with Apple's new acquisition](https://appleinsider.com/articles/26/05/19/apple-vision-pro-personas-may-be-improved-with-apples-new-acquisition?utm_source=rss) (AppleInsider, 2026-05-19)
- [Apple Taps Virtual Avatar Firm Animato's Expertise and Intellectual Property](https://www.macrumors.com/2026/05/19/apple-acquires-animato/) (MacRumors, 2026-05-19)