# The Apple event lands September 9, with invites this week

Source: https://idevice.com/apple-event-september-9-invites-this-week
Published: 2026-08-25

> If you are waiting on Apple Watch Series 12 or AirPods 5, September 9 is the date to hold out for.

Bloomberg's Mark Gurman reports that Apple will [send invitations out this week](https://www.macrumors.com/2026/08/24/apple-invites-iphone-18-pro-event-soon/) for a keynote that will likely fall on Wednesday, September 9. [Apple has given exactly fourteen days notice](https://www.macobserver.com/tips/round-ups/iphone-18-pro-event-expected-date-announcement-timing-and-what-apple-will-launch/) on every iPhone launch since 2022, which lands on the same Wednesday. Apple has never held its iPhone event the day after Labor Day, which rules out September 8.

Alongside the [iPhone 18 Pro](https://idevice.com/phones/iphone-pro/roadmap), the Pro Max and the foldable that reporting expects Apple to call [iPhone Ultra](https://idevice.com/phones/iphone-fold/roadmap), the same keynote is expected to carry an Apple Watch Series 12 with a ceramic case option and two AirPods 5 models. Apple sent the invitation on August 26 and confirmed the date, under the tagline Surprise and shine.

## Sources

- [MacRumors](https://www.macrumors.com/2026/08/24/apple-invites-iphone-18-pro-event-soon/) (MacRumors)
- [The Mac Observer](https://www.macobserver.com/tips/round-ups/iphone-18-pro-event-expected-date-announcement-timing-and-what-apple-will-launch/) (The Mac Observer)