# Google Fitbit Air announced at $99 with no subscription required

Source: https://idevice.com/google-fitbit-air-99-dollars-no-subscription
Published: 2026-05-15

## What happened

Google announced the Fitbit Air at $99 with weeks-long battery life and no subscription required, undercutting Apple Watch on price and simplicity.

## Sources

- [The MacRumors Show: Gemini Announcements and Apple Watch Series 12 Rumors](https://www.macrumors.com/2026/05/15/the-macrumors-show-gemini-announcements/) (MacRumors, 2026-05-15)