# Google is advertising a Fitbit it does not sell

Source: https://idevice.com/google-is-advertising-a-fitbit-it-does-not-sell
Published: 2026-08-15

> A screen-equipped tracker appears in at least two Pixel 11 ads. It is not the Fitbit Air and not the Pixel Watch 5, and Google sells nothing that looks like it.

Google's Pixel 11 campaign is advertising a fitness tracker that Google does not sell. A screen-equipped device appears in at least two ads, sitting next to Pixel 11 phones, Pixel Watch 5 and Pixel Buds under a line telling buyers to make it a matching set. A Reddit user spotted it first. [9to5Google](https://9to5google.com/2026/08/15/google-pixel-11-ad-unknown-fitbit-tracker/) confirmed that a second reader had seen the same ads, and described an oblong display running a condensed version of the Pixel Watch 5 interface.

The screen is what rules out the [Fitbit Air](https://idevice.com/fitness-trackers/fitbit-air/roadmap), Google's newest tracker, which hides its sensor pod inside a band and pushes every detail into the Google Health app. The proportions do not match a Charge 6 either, and that tracker arrived in 2023. [Gadgets & Wearables](https://gadgetsandwearables.com/2026/08/15/fitbit-charge-7-leak/) built a concept image from the ad stills and settled on an unreleased Charge 7, a device no leak has established. Ben Schoon, who wrote up the sighting, is not sure the tracker exists at all. “It’s hard to know for certain exactly what this tracker is, or if it’s real at all.”

## Sources

- [9to5Google](https://9to5google.com/2026/08/15/google-pixel-11-ad-unknown-fitbit-tracker/) (9to5Google)
- [Gadgets & Wearables](https://gadgetsandwearables.com/2026/08/15/fitbit-charge-7-leak/) (Gadgets & Wearables)