# Oura is buying AI doctor service Counsel Health for $625 million

Source: https://idevice.com/oura-is-buying-counsel-health-to-put-ai-and-doctors-in-its-app
Published: 2026-11-11

> Oura will fold Counsel Health's AI chat and on-call physicians into the Oura app, paired with ring data, after a $625 million cash deal expected to close by year end.

Oura is buying Counsel Health, an AI-based primary care service, for $625 million in cash. Counsel lets you message an AI chatbot about your symptoms and then add a human physician to the chat, who can give a diagnosis, a prescription or a referral. Oura plans to offer it inside the Oura app and feed it biometric data from its rings, and it expects the deal to close before the end of the year, [MedTech Dive reported](https://www.medtechdive.com/news/oura-makes-bet-on-ai-in-healthcare-with-625m-counsel-health-buy/874398/).

The purchase follows a scrapped attempt to go public. In September Oura had sought to raise up to $2.2 billion in an IPO, then delayed it, citing market uncertainty. Oura also said revenue grew 153% in its fiscal fourth quarter, to $533 million, and came to about $1.75 billion for fiscal 2026, [according to Bloomberg's Mark Gurman](https://www.bloomberg.com/news/articles/2026-11-10/oura-to-buy-on-demand-doctor-ai-service-counsel-health-revenue-jumps-153-in-q4).

## Sources

- [MedTech Dive](https://www.medtechdive.com/news/oura-makes-bet-on-ai-in-healthcare-with-625m-counsel-health-buy/874398/) (MedTech Dive)
- [Bloomberg Technology](https://www.bloomberg.com/news/articles/2026-11-10/oura-to-buy-on-demand-doctor-ai-service-counsel-health-revenue-jumps-153-in-q4) (Bloomberg Technology)