# Snap sets September 16 for its $2,195 Specs reveal

Source: https://idevice.com/snap-s-2-195-specs-glasses-get-a-september
Published: 2026-07-31

> Snap will demo Specs in full on September 16, and the price is still the hard part.

Snap will show its [Specs](https://idevice.com/smart-glasses/snap-specs/roadmap) AR glasses in full on September 16 in Los Angeles, with co-founder Evan Spiegel demonstrating them on stage. [Road to VR](https://roadtovr.com/snap-specs-ar-glasses-launch-event-september/) points out that the pre-order page still says only that Specs ship this fall in the US, UK and France, so the event is where a real date is likely to land rather than the launch itself.

Specs start at [a confirmed $2,195](https://idevice.com/smart-glasses/snap-spectacles/features/a-confirmed-2-195-starting-price), more than Samsung's Galaxy XR headset, and the first run is [roughly 100,000 units](https://idevice.com/smart-glasses/snap-spectacles/features/a-limited-first-run-of-roughly-100-000-units). Snap's audience skews young and price-sensitive. Whether it buys a two-thousand-dollar face computer is what September 16 has to answer, and a stage demo cannot.

## Sources

- [Road to VR](https://roadtovr.com/snap-specs-ar-glasses-launch-event-september/) (Road to VR)