# WHOOP tests selling hardware separately from subscription to lower monthly price

Source: https://idevice.com/whoop-hardware-separate-subscription-test
Published: 2026-05-25

## What happened

WHOOP is testing a model where the device costs money upfront, separate from the subscription, to make monthly prices look lower.

## Sources

- [WHOOP tests making the device a separate purchase](https://gadgetsandwearables.com/2026/05/25/whoop-price-testing/) (Gadgets & Wearables, 2026-05-25)