Samsung's smart glasses look almost exactly like Meta's. That's the point.

Leaked renders of Samsung's Jinju glasses show a display-free frame weighing 50 grams, a 12MP Sony camera, and the same Qualcomm Snapdragon AR1 chip that powered the original Ray-Ban Meta Gen 2. Android XR runs the software. Gemini handles the AI. Price lands between $379 and $499, directly inside Meta's bracket.

Samsung looked at the category Meta spent two years validating and built the same product. Same chip, same weight class, same camera resolution, same price. The only meaningful difference is the AI stack: Meta's on one side, Google's on the other.

The no-display smart glasses problem is solved. It looks like regular glasses with cameras in the temples, priced like a mid-range phone. Samsung didn't find a better answer than Meta. It found the same one.

A second Samsung model, codenamed Haean, is targeting 2027 with a micro-LED display at $600 to $900. That's the harder problem. For now, Jinju ships the version the market has already accepted.

Apple Glasses are targeting early 2027 with no confirmed price. By the time Apple launches, Samsung and Meta will have two years of sales data proving that ordinary-looking glasses are what consumers actually buy.