Dig Deeper
GOOGLE GLASSES
Google announced Android XR smart glasses at I/O 2026, with Xreal's Project Aura display version priced at $849.99 and a fall 2026 ship date.
Kering CEO Luca de Meo confirmed Gucci will launch Google-powered smart glasses in 2027 running Android XR and Gemini, making Gucci the first luxury house in a category Meta and EssilorLuxottica just sold 7 million units in last year. The catch is that Gucci's revenue dropped 22% in 2025, the creative director was fired, and the brand is still mid-turnaround under new artistic director Demna.
While the Sony WF-1000XM6 offers superior audio quality, the Ray-Ban Meta Gen 2 serves a different purpose entirely, making them incomparable.
A 22-year Apple designer just summed up the company's wearable philosophy as "we didn't want to brand your head." It runs through every product from AirPods Max to Apple Watch bands to the four in-house glasses frames reportedly coming in 2027. Meta borrows Ray-Ban. Google borrows Warby Parker. Apple is building its own.
Samsung was due first with Galaxy Glasses on July 22, then Meta at Connect on September 23 and Snap later in 2026. Apple and Gucci are expected in 2027.
Meta Connect, the company's annual hardware show, is confirmed for September 23-24 in Menlo Park. Leaked specs point to two Ray-Ban Gen 3 models with a faster chip and Live AI that lasts hours instead of 30 minutes.