The Short Version
Smart glasses sales grew 110% year-over-year in H1 2025, with Meta holding 73% market share as Xiaomi and TCL-RayNeo entered the category.
Smart glasses sales doubled in the first half of 2025, and Meta still owns nearly three quarters of the market even as Xiaomi and TCL-RayNeo showed up to compete. The reason Meta holds that lead is straightforward: its glasses offload heavy computing work to your phone, which keeps the glasses themselves light and cheap to build. Competitors are copying that same approach now, which means the design fight is mostly over. The brand fight is just starting.