updated 3h ago
The Short Version
Apple Watch grew 21% while Galaxy Watch fell 28% in the same quarter, pushing Apple's lead to 18 percentage points.
Apple Watch shipments grew 21% in Q1 2026 while Galaxy Watch fell 28%, pushing Samsung's global smartwatch share from 7% to 5% in a single quarter. The overall smartwatch market grew 4% year-on-year, driven almost entirely by Apple gains in North America, China, and Europe. Samsung's answer is a three-model Galaxy Watch 9 lineup. But a wider range doesn't reverse a 21-point quarterly growth gap — it just means more price points losing share more evenly.