The Short Version
Blackmagic announced the URSA Cine Immersive 100G on April 14, 2026, a $29,145 dual 8K camera for Apple Vision Pro 3D content, shipping Q3 2026 with a $1,645 encoder module.
Apple Vision Pro's biggest weakness has always been content, not hardware. At $29,145, this camera is not for YouTubers. It is for BBC, NASA, and Real Madrid. Studios are already using it, which means more immersive video is coming whether the price drops or not.