VISION PRO

Apple acquires Animato to improve Vision Pro Personas avatars

Apple paid $2 billion to rehire the engineer who left to fix the mouth-tracking problem Vision Pro still can't solve.

The Short Version

Apple acquired Animato, Inc., a San Francisco avatar software firm founded by former Apple engineer Francesco Rossi, on January 19, 2026, potentially improving Vision Pro's Personas video call feature.

Apple spent $2 billion to fix Vision Pro avatars because the hardware cannot sense your mouth well enough to make them talk like a person. The acquisition is also a rehire: Francesco Rossi built face recognition at Apple for seven years before founding Animato in 2022. Apple is not buying outside expertise. It is buying back its own escaped knowledge.

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