iDevice research

See what was reported before launch, and what held up

We trace important pre-launch reporting to its credited origin and compare checkable details with what companies later announce or ship.

Company records

Each record shows the pre-launch reporting we researched, what we could check later, and what is still waiting for an answer.

Apple

Every detail reported about an unreleased Apple product before Apple confirmed it.

Checked record216 of 257 checked details were right or partly right
181Right35Partly right41Wrong

Not part of that number · 588
2 moving target · 124 never settled · 51 not comparable · 411 no outcome yet

View Apple’s Reporting Record →

Google

Pixel phones, watches and buds, traced from the first report to what Google announced.

Checked record377 of 413 checked details were right or partly right
322Right55Partly right36Wrong

Not part of that number · 71
11 moving target · 25 never settled · 16 not comparable · 19 no outcome yet

View Google’s Reporting Record →

Samsung

Galaxy wearables and foldables, checked against what Samsung eventually showed.

Checked record376 of 411 checked details were right or partly right
357Right19Partly right35Wrong

Not part of that number · 390
14 moving target · 82 never settled · 37 not comparable · 257 no outcome yet

View Samsung’s Reporting Record →

Meta

Glasses and headsets, from the earliest reporting to the Connect keynote.

Checked record38 of 40 checked details were right or partly right
33Right5Partly right2Wrong

Not part of that number · 63
5 moving target · 16 never settled · 14 not comparable · 28 no outcome yet

View Meta’s Reporting Record →

Garmin

Watches and bands, and how much of the reporting held up at launch.

Checked record38 of 44 checked details were right or partly right
37Right1Partly right6Wrong

Not part of that number · 43
1 never settled · 8 not comparable · 34 no outcome yet

View Garmin’s Reporting Record →

Snap

Spectacles, a small record and labeled as one.

Checked record6 of 7 checked details were right or partly right
5Right1Partly right1Wrong

Not part of that number · 13
4 never settled · 7 not comparable · 2 no outcome yet

View Snap’s Reporting Record →

Oura

Rings, and how much of the reporting before each one held up.

Checked record1 of 1 checked details were right or partly right
1Right0Partly right0Wrong

Not part of that number · 18
17 not comparable · 1 no outcome yet

View Oura’s Reporting Record →

Read every report from all 7 records, in order →

Events, graded

What this helps you understand

The point is not to turn reporting into a leaderboard. It is to make the history behind a product easier to read. A detail is one checkable statement from a report, such as a price, a size or a date. A checked detail is one the company has since answered.

Who actually reported it first?

Later coverage does not get credit for originating a detail it picked up from someone else.

Did the detail hold up?

Once a company gives us an answer, we mark the detail Right, Partly right or Wrong. A detail that measures something the company did not publish is marked Not comparable, and one the company never answered is marked Never settled. Neither is counted as a miss.

What is not counted?

Reports about products that have not launched read No outcome yet. They, the Moving target, Not comparable and Never settled details are listed beside each count as not part of that number, and none of them is counted as a miss.