The Short Version
Google's $99 Fitbit Air launches as a screenless, no-subscription fitness tracker competing directly with Whoop.
At $99 with no subscription fees, Fitbit Air makes Whoop's monthly charge look like a choice, not a requirement. The screenless design works, heart rate accuracy trails the Amazfit Cheetah 2 Ultra by a meaningful margin in sprint tests, and the AI coach divides reviewers almost perfectly down the middle. Google built the right product at the right price and then attached a feature that half the people reviewing it wish wasn't there.