The next two months are stacked with hardware events, and wearables run through every one of them. Samsung goes first on July 22, Google follows August 12, and Apple and Meta close things out in September. Four companies, four keynotes, and barely a breather in between.
Samsung's Galaxy Unpacked is set for July 22 in London. The wearables headliners are the Galaxy Watch 9 and Galaxy Watch Ultra 2, the first refresh of the rugged Ultra line in two years. The Ultra 2 is expected to run Qualcomm's Snapdragon Wear Elite chip, carry a larger 784mAh battery, and possibly become Samsung's first smartwatch with 5G. There's no Classic model this year since none has appeared in any regulatory database. Samsung may also tease its Android XR Galaxy Glasses, though that's unconfirmed, and leaked code points to a new open-ear earbud codenamed Galaxy Able that likely won't arrive until later. The watches usually go on sale about two weeks after Unpacked, putting them in stores in early August.
Google's Made by Google event lands August 12 in New York, at 6 PM ET, a later start than Google's usual afternoon slot. The Pixel 11 lineup headlines, but the Pixel Watch 5 is expected to debut here too, likely in two sizes. It cleared the FCC last week, so the timing lines up. New Pixel Buds Pro are also anticipated, though nothing has leaked on those yet. Pre-orders are expected to open the same day, with phones shipping August 20. The Pixel Watch 5 is rumored to look a lot like the Watch 4 but with a new processor and possibly LTE across all models.
Apple's fall event comes next. Bloomberg's Mark Gurman expects the keynote around September 8, with most other reporting pointing to September 9 to avoid the day after Labor Day. The iPhone gets top billing, but the wearables slate is real. Apple is expected to show the Apple Watch Series 12 and a new Apple Watch Ultra 4, both leaning on health sensors and battery efficiency over any redesign, plus an AirPods Pro 3 rumored to move to a new H3 chip. The bigger story underneath it all is Apple's overhauled Siri, which is reportedly holding back a whole slate of devices, including camera AirPods and Apple's own smart glasses.
Meta Connect rounds out the calendar in September. Meta hasn't locked a public date yet, but the event has landed in mid-to-late September in recent years. It's where Meta shows its next Ray-Ban and Oakley smart glasses, and given how central the glasses have become to its hardware push, expect new frames, camera upgrades, and deeper AI features. Meta spent the past month tightening privacy controls on its current glasses, so Connect is where it makes the case that the next generation is worth trusting.
One theme ties all four events together: wearables are about to go mainstream. Samsung and Google are both pushing into smart glasses, Apple is rebuilding Siri to run across your watch and earbuds, and every watch on the calendar is leaning harder into on-device AI for health and coaching. What used to be a phone launch with a few accessories bolted on is turning into a genuine wearables race, with the face, wrist, and ears all up for grabs.