The Short Version
Google announced the Fitbit Air at $99 with weeks-long battery life and no subscription required, undercutting Apple Watch on price and simplicity.
Google's $99 Fitbit Air runs for weeks on a single charge and asks nothing more from your wallet after purchase. Apple Watch costs more, dies faster, and the full experience quietly nudges you toward a subscription. For anyone who just wants to track their health without a second thought, the Fitbit Air wins on every number that shows up on a receipt.