The Short Version
Snap built an AR overlay for JR's 120-meter inflatable cave on Paris's Pont Neuf, opening June 6–28, 2026.
JR's inflatable cave on Paris's Pont Neuf runs June 6–28, 2026, 18 meters tall and 120 meters long, and physically it disappears the moment it deflates. Snap's augmented-reality overlay, meaning digital images you see through a phone camera pointed at the structure, does not disappear. The debate is straightforward: when an artist builds something temporary on purpose, adding a permanent digital version is either a gift to future audiences or a quiet override of the original artistic choice. Nobody asked the cave.