SNAP SPECTACLES
Snap cut 1,000 jobs and spun out an AR subsidiary before its AWE keynote, where it must show consumer glasses are still on track.
Snap signed a multi-year deal with Qualcomm to put Snapdragon XR chips in its Specs glasses, ending its run at building custom silicon in-house. The move clears the runway for a 2026 consumer launch but lands two years after Meta proved the playbook works.
Meta updated its app on May 12 with live camera vision powered by Muse Spark, its new in-house AI model. Point your phone at anything and ask about it in real time, the same experience the Ray-Ban glasses offer. Google Search Live and ChatGPT both do continuous live camera too, but Meta's version pulls from Instagram, Facebook, and Reels for socially-informed answers that Google and OpenAI can't match. The glasses still win on one thing no phone app can replicate: your hands stay free.
A federal class action filed March 4 in San Francisco accuses Meta of misleading Ray-Ban smart glasses buyers about privacy after Swedish reporting revealed contractors in Kenya reviewing footage that included sensitive material. Meta denies wrongdoing.
Zepp Health sued Oura on April 21 in response to Oura's earlier ITC complaint against Samsung, Reebok, Zepp, and Nexxbase, with the ITC trial set for July 2026. WHOOP is separately suing Polar and Bevel and won an injunction against Lexqi while heading toward an IPO. Apple already lived through this with Masimo and used iPhone scale to absorb the hit, but smaller wearable companies do not have that cushion.
Samsung had its best quarter ever in Q1 2026 thanks to AI memory chip demand, but the same AI boom is pushing its phone division toward its first-ever annual loss because Galaxy phones now have to pay full market price for the memory Samsung's chip division is selling at record margins. Galaxy Glasses, expected to be revealed at Samsung's July Unpacked event with a fall launch at $379 to $499, sidestep this entirely by depending on lenses, cameras, and a Qualcomm chip rather than the memory components Samsung is profiting on selling elsewhere.