Vision Pro

Apple Vision Pro may shift toward enterprise under CEO John Ternus

The Short Version

Reports say John Ternus's VR background and skepticism toward consumer headsets could push Vision Pro toward enterprise and industrial uses rather than broad consumer appeal after his Apple CEO appointment.

John Ternus, Apple's next CEO, spent time at Virtual Research Systems, an early VR headset company, before joining Apple. That history points Vision Pro away from living rooms and toward offices and specialized work. Developers who built consumer apps for the headset may have spent their time and money on the wrong audience.
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