Meta is building a device you wear around your neck.
The Information reported the company will start testing an AI pendant over the next year, built on Limitless, the $99 recording necklace Meta bought in 2025. It joins a fast-filling list that includes Bee, now owned by Amazon, plus Omi, Friend, and Apple's own pendant rumored for 2027, all hanging in the same place.
The neck is the last spot left.
The watch took your wrist a decade ago, AirPods took your ears, smart rings took a finger, and glasses are coming for your face this year from Meta, Samsung, and Google.
Every obvious place to put a computer on a person has been claimed except one, and the neck was sitting there empty.
Everyone wants it now because a pendant points a camera at the world without sitting on your face or plugging your ears, which is why companies that already make glasses are building one anyway. The face is taken, so they need somewhere else to go.
Apple saw this coming, building a rumored pendant out of the glasses project as a third place for the same camera and microphone, meant for people who won't wear glasses. Meta is chasing the same real estate from the other direction, working down from the face it already owns with Ray-Bans.
The neck faces forward, so a camera there sees what you see, and it sits above your clothes where nothing blocks it. It also holds weight a finger or an ear can't, and people already wear things there by choice. Nobody had to be talked into a necklace.
But the neck is already taken, just not by tech. It is where people keep a cross, a locket, a gift from someone, so a company moving in is not filling empty space but asking to replace something that already meant something.
Whoever owns the neck owns the only camera that rides on your body and looks where you look all day, without you holding anything. Apple has already mapped out how much of your body each company wants to plant a flag on, and the neck is the last flag to plant.
Humane learned the hard way that winning the spot is not the same as keeping it. Two former Apple designers built a pin you wore on your chest, and people did not want it there because it looked like a gadget, not like something you'd choose to put on.
The pendant that wins this will not look like a gadget at all. It will look like something you'd wear anyway, the way smart glasses stopped looking like tech and started looking like Ray-Bans and Warby Parkers.
Getting dressed just became a hardware decision.