updated 6h ago
The Short Version
Apple halted Vision Pro production, cut ads by over 95%, and reassigned its team after total sales reached only 600,000 units.
Apple sold 600,000 Vision Pro units total, cut digital advertising by over 95% year-over-year, halted production, shelved the cheaper follow-up, and quietly reassigned the entire team. The M5 refresh changed nothing because weight and battery life, not processing power, were why people returned it within 14 days. The executive who built it was once on track for a CTO-level role; that path is gone. The next Vision Pro is at least two years out. Apple did not kill Vision Pro publicly because it never had to. It just stopped.