The Short Version
Director Jon Favreau used a $3,499 Apple Vision Pro headset on the set of The Mandalorian & Grogu to preview IMAX framing, with custom software turning the consumer device into a director's viewfinder.
A Star Wars director used a $3,500 Apple Vision Pro headset to frame shots on a major film production. That one use case does more for the headset than any consumer app has. Preventing even a single reshoot on a $200 million movie pays for the device many times over.