When you put on the $399 Meta Starfire, a custom chime plays and Kylie Jenner starts talking.
Not Kylie Jenner the person — an AI trained on her real voice, built into the glasses in collaboration with her. It reads your battery level, walks you through setup, and answers questions about what the 12-megapixel camera sees. Every spoken element of the interface is her.
Amazon added Samuel L. Jackson as Alexa's first celebrity voice in 2019, a $0.99 add-on for smart speakers that Amazon eventually pulled entirely. Speechify added Snoop Dogg and Gwyneth Paltrow as selectable assistant voices in February. ElevenLabs built an entire licensed voice marketplace last year. All of those live in apps or come out of a speaker on your counter, and you toggle them on.
The Starfire is the first to put the voice on your face as the default.
Siri and Alexa have no official face — though a journalist identified the voice actress behind Alexa in 2021 and Amazon still hasn't confirmed it. The Kylie voice has 400 million Instagram followers and is one of the most visible people in entertainment.
The $100 premium over the $299 Fury and Adventurer, also released today, buys the cat-eye frame, a gem on the right lens, a metal nose bridge easier to wipe makeup off of (which she specifically asked for), and a mirror in the charging case — all running on the same platform as the Ray-Ban Meta glasses Meta has sold 7 million pairs of.
The Meta Glasses by Kylie are available now at $399 on Meta.com, LensCrafters, Sunglasses Hut, Best Buy, and Amazon. Prescription lenses are supported.