What we’re expecting
Three generations, one price. Apple has shown little appetite for raising the Ultra’s starting price, even as the hardware has evolved.
Apple has held the Apple Watch Ultra at $799 since the original model launched in 2022, making it one of the most consistent premium product prices in Apple’s lineup. Some analysts have suggested Ultra 4’s redesigned chassis and expanded health features could justify an $899 price tag, but there is little evidence Apple plans to reposition the Ultra. Unless broader economic factors such as tariffs or supply-chain costs force a change, $799 remains the most credible expectation for launch.
Sources reporting this (5)
Apple Watch Ultra 3 officially unveiled: larger display, 5G and satellite connectivity, 42-hour battery9to5Mac Apple Watch · Sep 9, 2025
watchOS drops support for plenty of Apple Watch models and it’s damn frustratingDigital Trends · Jun 9, 2026