The Short Version
Apple's $3,500 Vision Pro launch exposed retail training failures and a theft of engineering files that ended up at Snap's AR glasses project.
Apple gave retail staff one hour to learn a 12-screen demo for a $3,500 headset, then scrapped the entire demo strategy within weeks after customers received blurry, rushed fittings from unprepared workers. Separately, Vision Pro engineering files walked out the door toward a Snap AR glasses project, ending in a lawsuit and settlement. Apple built its reputation on controlled, rehearsed store experiences. The Vision Pro launch broke both promises at once.