The Short Version
Apple, OnePlus, and Samsung lead India's premium earbuds market as budget buyers stall and existing owners trade up to higher-priced models.
India's earbuds market has split into two very different groups: people buying their first pair have stopped upgrading, while people who already own earbuds are spending more on better ones. Apple, OnePlus, and Samsung are winning the second group, where the competition is about features worth paying for, not the lowest price. Brands that can only compete on price are running out of room.