The Short Version
Google and Xreal previewed Project Aura, the first Android XR reference glasses, with a 70-degree display and a sub-$300 price point.
Xreal launched X By XREAL as a budget sub-brand starting with the a01 at $299, featuring anti-shake stabilization and swappable frames in multiple styles. The $299 price point undercuts XREAL's own One Pro lineup and sits directly at Ray-Ban Meta's entry price. Two AR glasses brands from the same company at two price points is an unusual launch strategy that risks cannibalizing the premium line. XREAL is basically saying that $299 buyers and $649 buyers are different enough people that both products can coexist. The swappable frame strategy — AR glasses that change look like interchangeable watch bands — is the first fashion-first positioning move the Xreal brand has made, directly copying what made Ray-Ban Meta work.