First-generation Spectacles launch
Snap launched camera sunglasses with no display, sold initially from vending machines across the US.
Gen 2 and Gen 3 Spectacles
Iterative camera hardware updates; consumer reach remained limited.
Source: Snap Newsroom
Fourth-generation developer Spectacles announced
Waveguide AR display, tethered to phone. Developer lease at $99/month. Shipped to roughly 1,000 developers.
Developer program builds the Lens platform
Snap shipped developer units and grew the AR SDK and Lens ecosystem to four million Lenses over three years.
Source: Snap Newsroom
Sep 2024: 5th-gen developer Spectacles announced at Snap Partner Summit
Snap unveiled the 5th-generation Spectacles at SPS 2024: waveguide AR display, 46-degree FOV, dual Snapdragon chips, standalone operation. Developer lease at $99/month. OpenAI partnership confirmed.
Source: Snap Newsroom / Snap Newsroom
Media get hands-on with the Spectacles 5 dev kit at CES 2025
Select media were given hands-on time with the fifth-generation Spectacles (S5) developer kit at CES, the same developer hardware first shown at SPS 2024.
Source: KGOnTech
AWE 2025: consumer Specs announced, 'Spectacles' name retired
At AWE 2025, Snap announced consumer AR glasses launching in 2026 under the new name 'Specs,' retiring the Spectacles brand. CEO Evan Spiegel described it as 'a much smaller form factor, at a fraction of the weight, with a ton more capability.'
Source: Snap Newsroom
Snap OS 2.0 released for Spectacles
Snap shipped Snap OS 2.0 to Spectacles 5 developer kits, adding a browser, gallery, Spotlight, and improved hand tracking. The same OS would power the consumer Specs at launch, giving the platform a running start on polish and app compatibility.
Source: Road to VR
Snap spins AR glasses out as Specs Inc.
Snap announced Specs Inc. as an independent subsidiary on January 28, 2026, inviting minority investors and hiring roughly 100 new roles globally. When Snap cut about 1,000 jobs (16% of staff) company-wide on April 15, 2026, Specs Inc. was explicitly spared — Road to VR reported the subsidiary was actively hiring through the cuts, not affected by them. The move underlined AR glasses as a protected, standalone bet, not a side project inside Snapchat.
Source: Road to VR
Qualcomm Snapdragon XR partnership confirmed, 2026 launch affirmed
Snap and Qualcomm announced a long-term multi-year deal to power Specs on Snapdragon XR architecture, publicly reaffirming a 2026 consumer launch. Qualcomm committed to on-device AI, advanced graphics, and multiuser AR capabilities.
Source: Road to VR
$2,500 starting price reported; actual price confirmed $2,195 at AWE
UploadVR and 9to5Google reported Snap Specs would launch at around $2,500. The actual price came in at $2,195 when confirmed at AWE 2026 on June 16, slightly below the reported estimate.
Source: 9to5Google
Snap teases new hardware on Instagram
Snap posted a close-up shot on Instagram hinting at next-generation hardware ahead of an AWE reveal.
Source: Instagram
Snap reveals Specs at AWE 2026: $2,195, pre-orders open
Snap CEO Evan Spiegel delivered the opening keynote at AWE 2026 in Long Beach, unveiling consumer Specs at $2,195. Pre-orders opened the same day with a $200 fully refundable deposit, shipping to the US, UK, and France in fall 2026.
Source: Snap Newsroom
Snap Specs consumer launch: Fall 2026
Consumer Specs were confirmed for fall 2026 at $2,195 with a $200 refundable deposit for pre-orders. The standalone AR glasses featured see-through waveguide lenses, 4-hour battery, and 20 hours total with the included charging case.
Source: Snap Newsroom