The Short Version
Amazon dropped AirPods Max 2 to $509.99, a $39 discount from the $549 retail price, with Midnight, Purple, and Starlight colors included in the deal.
A month after launch, Amazon is already cutting the price on Apple's newest over-ear headphones, and almost no other store is following. $39 off a $549 product is not a dramatic deal. But it is currently the best price available anywhere online. Apple rarely discounts its own products this fast, so Amazon is doing the work Apple won't.