Give buyers and AI what they need to choose your product.
A maintained buyer's guide built around the questions people ask before they buy.
Current specs, comparisons, answers and sources, kept up to date as your product changes and new questions emerge.
It also gives AI assistants an independent, current source to use when answering questions about your product.
In our latest monthly test, about 1 in 3 AI answers used or linked to iDevice as a source. AI systems also fetch iDevice about 5,000 times a day (as of the first week of October 2026).
- 93%+
of links Claude and GPT cited in consumer-electronics ranking questions came from independent sources: 93.7% for Claude, 93.6% for GPT.
University of Toronto , September 2025.
Your website can be completely accurate.AI can still get your product wrong.
AI answers heavily favor independent third-party sources. That's why your product needs a current, credible source outside your own site.
We build it. Then we keep it right.
This is not a sponsored article we publish once and forget. We build the Guide around the questions buyers actually ask. Then we keep checking what is happening around your product.
- 01We build your GuideWe bring together the important facts, comparisons, sources and buyer questions in one clear page.
- 02Buyers, search and AI find itThe Guide is public and searchable. Connected AI agents can also query iDevice through MCP.
- 03We check what AI tells peopleEvery month we test your product on ChatGPT, Claude, Gemini and Perplexity. We look at the questions buyers ask and the answers AI gives.
- 04We keep the Guide currentPrice changed? We update it. The same question keeps coming up? We make the answer clearer. AI using old information? We strengthen the current facts and sources. A new comparison matters? We add it.
What you get
A Guide that keeps your product visible, current and understood.
01
AI Q&A on your Guide
A buyer asks your Guide a question and gets a plain answer from its sourced facts, with the source attached.
02
A maintained Product Guide
One public page with the facts buyers need: price, specs, compatibility, comparisons, returns, warranty, updates and common questions. Every fact has its source, and we keep the Guide current as your product changes.
03
A hands-on review
Send us a unit and we test it ourselves. The review lives alongside the Guide, giving buyers an independent view of what the product is actually like to use.
04
A monthly AI audit
Every month we ask ChatGPT, Claude, Gemini and Perplexity the questions buyers ask about your product. We show you the wrong or conflicting answers beside the source, then use what we learn to keep the Guide timely, accurate and useful.
All we need is your go-ahead, answers where your own pages leave something unclear, and a unit if you want a review.
A brand partnership funds the build and ongoing maintenance of your Guide, and includes your product photography, offer and branded placements. We work closely with your team on source material, updates and factual corrections, while iDevice keeps the independent editorial view.
Your product information is already everywhere.
Your website has today's specs. A retailer has an old price. A launch review describes an earlier version. A forum post says something different.
Then an AI assistant pulls from all of it and gives the buyer one answer.
That is how products end up with old prices, missing features, wrong compatibility, bad comparisons and conflicting answers.
Your iDevice Guide gives buyers and AI one better place to check.
What's inside a Guide
These are real captures of a live, public Guide on idevice.com. Yours would carry your product, your sources and your offer.
AI Q&A on your GuideA buyer types a question and gets a plain answer from the Guide's sourced facts, with the source attached. These questions were asked on the live Guide. 
Facts with their sourcesSpecs next to the other model, with a source link beside the facts. 
Price and where to buyThe price, the store, and the official return and warranty terms in one place. 
A dated timelineEvery announcement, launch and update in order, each with its source. 
What it works withWhich phones and computers it works with, and quick answers before a buyer has to ask. 
The questions buyers askThe questions people ask before they buy, answered in plain words. - See all of it, liveEvery capture above is a section of one public Guide. Open it and click through.See a live example
Captured from the live Ray-Ban Meta Gen 2 Guide on October 1, 2026. The chat questions were typed on the live Guide and the answers are shown as they came, unedited. The phone-width view is a separate question asked on a phone-sized screen. Prices and dates on a live Guide change as Meta's pages change.
AI shopping assistants read your Guide too
Once your Guide is public, it is also what AI assistants read when they connect to iDevice's free, public MCP server and ask about your product.
01
What an assistant gets
The checked facts for your product, the source behind each one, and our buy-now-or-wait verdict where the Guide has one.
02
The same Guide a buyer reads
Nothing is written separately for assistants. Every result the server returns for a sponsored Guide is marked sponsored.
03
A brand cannot buy a verdict
A brand cannot buy a verdict or ask for one to change. It moves when the facts behind it do.
04
You can correct your own facts
If a fact about your product is wrong, send us the correction with a link to your own page, spec sheet or manual. We check it against that source.
An assistant decides what it tells a shopper. What we do is make sure the facts it can read are checked, sourced and current.
Your product changes. Your Guide changes with it.
New price? We update it. New feature? We add it. New compatibility? We update it. New model? We explain the difference. Firmware changes what the product can do? The Guide changes too. When someone finds your Guide six months from now, it should still be useful.
Your website tells the official story. Your Guide helps the rest of the internet understand it.
Your website will always be the primary source for your own product information. But buyers and AI use more than one source. They compare your site with reviews, retailers, forums, old articles and competitors. iDevice gives them one independent place where the important information comes together and stays current.
What happens next
Talk to us about your Product GuideSee it working today
- A launch-day review
Nothing sent us a review unit for Headphone (1) Pro. Our hands-on review went live the day the headphones went on sale.
Read the review - Built for AI access
iDevice runs a free public MCP server. Connected assistants can look up current prices, dates, specs, availability and compatibility, with the source attached.
About the server - The source behind every fact
Product facts on a Guide link back to their source, with the original wording preserved behind them.
See a Guide
Want the evidence? See the research behind this
Why this matters now
The published research behind this: what AI assistants cite, how many buyers ask them, and how often they get answers wrong. Every card links to its source.
AI often looks beyond the brand's own website
In studies of what assistants cite, most of the links come from independent sources, not from the brand's own site.
- 93.7% and 93.6%
of the links Claude and GPT cited for consumer-electronics ranking prompts were independent sources: review sites, media outlets and government pages. Maker and retailer sites made up very little. The sources they cited most often included TechRadar, Tom's Guide and RTINGS.
Share of cited links from independent sources
SourceUniversity of Toronto, Generative Engine Optimization: How to Dominate AI Search (arXiv 2509.08919) , September 2025.
- 84%
of more than 25 million links cited by ChatGPT, Claude and Gemini across 17 industries were earned media: journalism, academic research, government and encyclopedia pages, and third-party corporate content. Paid and advertorial content was 0.3%.
Share of links cited
SourceMuck Rack, What Is AI Reading? , May 2026.
- 48% against 23%
of 23,387 citations to prompts that named a brand were earned media (editorial, forums, review sites, reference sites), against 23% from the brand's own site. ChatGPT, Perplexity, Gemini, AI Mode and AI Overviews were tested.
Share of 23,387 citations
- Earned media48%
- The brand's own site23%
- Other sources
SourceOmniscient Digital and Peec AI, How LLMs Source Brand Information , January 2026.
That matters most at the decision point. Independent sources are especially important when buyers ask: Which one should I buy? Is it worth it? How does it compare?
It depends on the question. In the same Omniscient data, earned media was 82% of citations on customer-review questions, but the brand's own site was cited about 50% of the time on questions about functionality and integrations.
Buyers are already using AI to shop
Surveys of shoppers show a large share already use AI assistants, and many use them to choose what to buy.
- 49%
of US adults said they ever use AI chatbots such as ChatGPT, Gemini or Copilot, in a survey of 5,119 adults in February 2026. This counts any use, not only shopping.
Share of US adults surveyed
49%SourcePew Research Center, Americans and AI , June 2026.
- 39%
of 5,000 US consumers said they have used generative AI for online shopping.
Share of US consumers surveyed
39%SourceAdobe, survey of US consumers , March 2025.
- 74%
of shoppers use AI for product discovery. NIQ's August 2026 release says nearly three-quarters of shoppers now do.
Share of shoppers
74%SourceNIQ, 74% of Shoppers Use AI for Discovery , August 2026.
- 33%
of US holiday shoppers surveyed said they plan to use generative AI in their shopping journey, more than double the 15% a year earlier. This is a plan, not past use.
Share of US holiday shoppers surveyed
SourceDeloitte, 2025 Holiday Retail Survey , October 2025.
Product answers are often wrong or out of date
When researchers check what assistants say against the facts, they keep finding mistakes.
- 86%
of 220 shopping questions put to ChatGPT, Claude, Gemini and Perplexity (free and paid versions) produced a factual conflict: contradictory prices, stale products shown as current, or specs the engines could not agree on. For questions comparing one product with another, it was 97%. The study comes from Product.ai, a product-data company. We read it through Tech.co's report because Product.ai's own page blocks automated access.
Share of questions with a factual conflict
SourceProduct.ai AI shopping study, as reported by Tech.co , September 2026.
- 75%
of the brands that reviewed at least 20 facts AI engines had stated about them found at least one false one. Across all 32,556 facts about 1,704 brands, 9.2% were marked incorrect by the brands that reviewed them, and prices were wrong most often, at 13.5%. The two figures count different things: one is a share of brands, the other a share of facts. Mostly software and business brands.
Brands that reviewed 20 or more facts: the share that found at least one false one
75%SourceSearchable, The AI Brand Misinformation Report , July 2026.
- 45%
of answers from ChatGPT, Copilot, Perplexity and Gemini to news questions had at least one significant issue, as rated by journalists from 22 public-service media organizations in 18 countries. 31% had a significant problem with sourcing. These were news questions, not product questions.
Share of answers to news questions
SourceEBU and BBC, News Integrity in AI Assistants , October 2025.
These studies test different things, so their figures are not comparable. What they share is the finding that an assistant's answer can be wrong. In the shopping and brand studies, the facts that change most, such as prices, were the ones that conflicted or were wrong most often.
Every figure in the story and the evidence is quoted from the study linked beside it, worded as that study measured it. Each study defines its own terms, so the figures are not added together or compared with one another.
Questions
What is a Product Guide?
A Product Guide is a maintained page about one product: what it does, what it costs, how it compares, what it works with, what reviewers found, and the questions buyers ask, with sources behind the facts.
We also publish select Product Guides editorially as part of our regular coverage.
With a brand partnership, we build and actively maintain a dedicated Product Guide around your product, work directly with your team on updates and source material, monitor what buyers and AI are saying, and use what we learn to keep the Guide current, accurate and useful.
What is the AI Q&A on a Guide?
Buyers can ask the Guide a question and get a short answer from its sourced product facts. The source appears with the answer, so they can check it themselves. Try it on the live Ray-Ban Meta Gen 2 Guide.
Can we review it before publication?
Yes. Your team reviews the product facts before the Guide goes live, so specifications, pricing, compatibility and other details are right.
What is MCP?
MCP lets compatible AI applications connect to outside sources and tools. iDevice's public MCP server gives connected agents a structured way to look up product prices, specs, availability, compatibility, comparisons and their sources.
Why not just put this on my own website?
You should. Your own site should always be the primary source for your product. But buyers and AI assistants also use reviews, comparisons, media coverage and other independent sources. Your Guide gives them one maintained independent page that points back to your own pages for the facts.
How is iDevice built for AI?
Every Guide is public, structured and sourced. Product facts link back to their evidence, and the original official wording sits behind them.
iDevice also runs a public MCP server that connected agents can query directly.
In our latest monthly test across products with public iDevice Guides, about 1 in 3 AI answers used or linked to iDevice as a source. AI systems also fetch iDevice about 5,000 times on a typical day (as of the first week of October 2026).
Is the Guide sponsored?
Brand-partner Guides are clearly labeled as sponsored.
Your partnership funds the build and ongoing maintenance of the Guide and includes your photography, offers and branded placements. We work closely with your team on the product facts and updates, while iDevice keeps the independent editorial view.
We also publish select Product Guides editorially as part of our regular coverage.
What do you need from us?
Product documentation, specifications, source links, images and video, review units, launch information, updates and corrections. We handle the rest, and when the product changes, send us the update.
What do we receive each month?
A concise report showing what buyers are asking, what ChatGPT, Claude, Gemini and Perplexity are saying about your product, AI citations we find, Guide activity, outbound clicks and offer engagement.
We highlight what changed and what information needs attention, then feed those findings back into the Guide.
Give buyers and AI one current place to understand your product.
We'll build and maintain the Guide, check what the major AI assistants are saying every month, and show you what changed.
Get a Guide for your product