The Short Version
Mark Gurman reports Apple is targeting Ray-Ban and Warby Parker with glasses aimed at disrupting the $200 billion eyewear market.
Apple reportedly wants to do to the $200 billion eyewear industry what it did to watches: walk into a market dominated by style brands, charge a premium, and walk out owning the conversation. Mark Gurman names Ray-Ban and Warby Parker as the direct targets. Apple did not invent the smartwatch, and it did not invent smart glasses either. It just tends to show up last and leave first.
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Apple Glasses could be the next Apple Watch and send shockwaves through the eyewear industry — here's how it could disrupt a $200 billion market
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