APPLE GLASSES N401

Apple reportedly dropping Vision Pro line for smartglasses in 2027

The Short Version

Analyst Ming-Chi Kuo says John Ternus signed off on ending the Vision Pro line, while Mark Gurman reports Apple's smartglasses are delayed until late 2027.

John Ternus reportedly killed the Vision Pro line himself, which is either bold leadership or a very expensive way to clear your desk before becoming CEO. Apple's smartglasses won't arrive until late 2027 at the earliest, meaning the company is walking away from a $3,499 headset with nothing to replace it for over a year. The comparison to how Apple Watch upended Swiss watchmaking sounds exciting until you remember Apple Watch took years to find its purpose too.

Also Worth Reading

Lifehacker

Apple May Have Just Killed the Vision Pro

Read →
Android Police

Why smartglasses will never have a smartwatch moment, no matter what Apple says

Read →
Older →apple glassesApple Glasses reportedly targeting Ray-Ban and Warby Parker eyewear market