EARBUDS

Beats over-ear headphones spotted on Lamine Yamal before launch

Lamine Yamal's Instagram just out-marketed Beats' entire PR team. FCC's cleared, so stores are next.

The Short Version

Lamine Yamal wore unreleased Beats over-ear headphones at Spain training, and FCC approval for the device is already complete.

Beats has a new over-ear headphone coming, and 18-year-old Barcelona star Lamine Yamal just wore it at Spain training before anyone announced anything. FCC clearance, which is the U.S. government approval required before any wireless product can legally ship, is already done. That process is the last bureaucratic box to check before a product hits stores. Pink colorway, redesigned shape, and a footballer's Instagram account did more for this launch than any press release.

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