APPLE GLASSES

Meta smart glasses hit 7 million sales as Apple prepares rival

The Short Version

Meta sold over 7 million Ray-Ban smart glasses in 2025, tripling sales, as Apple develops screenless AI glasses with silent voice and facial control.

Meta sold 7 million Ray-Ban smart glasses in 2025, tripling the prior year's sales, which proves people will wear AI on their faces if the hardware looks normal. Apple is building its own camera-equipped glasses without a screen, processing everything through AI invisibly, and acquired Q.ai to let wearers control devices through silent voice commands and facial movements. Apple also has hundreds of millions of AirPods already in people's ears, a ready-made base no glasses startup can touch. Meta owns the sales record. Apple owns the infrastructure.

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