EVEN REALITIES
Even Realities launched the Even Hub app platform for its G2 smart glasses, which have no cameras and target privacy-conscious professional users.
MacRumors reported that Apple's unreleased smart glasses could feature hand gesture controls via dual cameras, positioning them against Ray-Ban Meta. Bloomberg's Mark Gurman disputed the claim.
Kering CEO Luca de Meo confirmed Gucci will launch Google-powered smart glasses in 2027 running Android XR and Gemini, making Gucci the first luxury house in a category Meta and EssilorLuxottica just sold 7 million units in last year. The catch is that Gucci's revenue dropped 22% in 2025, the creative director was fired, and the brand is still mid-turnaround under new artistic director Demna.
Samsung's first smart glasses, codenamed Jinju, leaked with the same Snapdragon AR1 chip, 12 MP camera, 50-gram weight, and $379 to $499 price as Meta's Ray-Ban line. The display-free smart glasses problem is now a solved commodity, and the actual competition between Samsung, Meta, and whoever ships next has moved entirely to whose AI assistant runs on top of the hardware.
AirPods Pro 3 already track heart rate and are FDA-cleared hearing aids. An AirPods Ultra with all-day battery and better sensors could be the hearing health device Apple has been building toward.
Apple is reportedly developing lightweight smart glasses designed as a more practical alternative to the Vision Pro headset, focusing on everyday AR features like notifications, navigation, and voice controls
