Apple

Aug 10, 2026BF3-0482Right

Gurman: Apple's iPhone Ultra event set for Sept 9

Apple's September 2026 event will take place during the second week of September, likely on Wednesday, September 9.

Mark Gurman reported that Apple's fall event, expected to unveil the iPhone Ultra and iPhone 18 Pro, would land in the second week of September, likely Wednesday, September 9, according to Tom's Guide.

How to read this record

  1. What was reportedApple's September 2026 event will take place during the second week of September, likely on Wednesday, September 9.
  2. Who said it, and whenMark Gurman reported it on Aug 10, 2026 in Tom's Guide.
  3. What happened, and wheniPhone Ultra and iPhone 18 Pro was announced on Sep 9, 2026, 30 days after this report.
  4. The verdict, and whyRightIt turned out the way this report said.Why: Apple held its event on Wednesday September 9 2026, in the second week of September, as reported. What the company published
What do these words mean?
Right
It turned out the way this report said.
Partly right
Some of this was right and some of it was not.
Wrong
It did not turn out this way.
Moving target
This was right about the plan at the time. The company then changed it.
Never settled
The company has announced the product and nobody ever confirmed or denied this.
Not comparable
This measured a different thing from the number the company published, so the two cannot be compared.
No outcome yet
Nothing has happened yet that would prove this right or wrong.
Not checked yet
The company has answered this. We have not finished checking this one.
Checked
Checked means the company has since given an answer and we compared it with what was reported. Details still waiting on an answer, details nothing can settle, details where the plan itself changed, and details we have not finished reviewing are all counted separately and are not part of that number.
Moving target
A moving target is a report that described the plan accurately at the time, on a product the company then changed. We count these on their own: it would flatter a reporter to call them right, and it would blame a reporter for a decision that was not theirs to call them wrong.
Reported by
Mark Gurman
We read it in
Tom's Guide
Product
iPhone Ultra and iPhone 18 Pro
Read it at Tom's Guide

The story of this report

  1. Aug 10, 2026Mark Gurman reported it · Tom's Guide
  2. Sep 9, 2026iPhone Ultra and iPhone 18 Pro was announced
  3. VerdictRightWhat it means, and why, is in the box above.

Who reported it

Mark Gurman · Journalist

187 reports in the Reporting Record. Of the 57 we have checked, 49 held up. The other 130 are not part of that number: 2 moving target, 20 never settled, 9 not comparable, 99 no outcome yet.

Every report from Mark Gurman

Questions about this report

Did this iPhone Ultra and iPhone 18 Pro report turn out to be true?
Right. It turned out the way this report said. Apple held its event on Wednesday September 9 2026, in the second week of September, as reported.
Who reported it first?
Mark Gurman reported it on Aug 10, 2026 in Tom's Guide.
How far ahead of the announcement was it?
That was 30 days before iPhone Ultra and iPhone 18 Pro was announced on Sep 9, 2026.