Sources

Reporter profile

Mark Gurman

journalist · Bloomberg · reporting researched from Sep 8, 2023 to Oct 22, 2026

We research the product details Gurman reports before companies announce them, then check what held up once there is an answer.

How the reporting has held up

49 of 57 right or partly right

Only details we could actually check are included here.

44 were right, 5 were partly right, and 8 were wrong.

44 Right5 Partly right8 Wrong
2 were moving targets

These described the plan accurately at the time, and the company then changed it. We count them as neither right nor wrong: calling them right would flatter the reporting, and calling them wrong would blame a reporter for a decision that was never theirs.

120 are still open

We have not counted these as right or wrong yet, because the product has not launched or the company has not answered the detail.

Counted over the 57 reports we could check, not all 188. 120 are things no company has answered, so nobody can be right or wrong about them yet. 2 are outside it because the plan itself moved.

Products they have reported on

Ordered by how much they have reported on each product, never by score.

Apple Glassesnone checked yet0 of 41 checked
41 still open
Apple iPhone Duo7 Right · 2 Partly right · 1 Wrong9 of 10 checked were right
9 still open
AirPods Ultra1 Wrong0 of 1 checked were right
12 still open
Apple Watch Series 123 Right3 of 3 checked were right
8 still open
AirPods 58 Right · 1 Partly right9 of 9 checked were right
1 still open
Apple AI Pendantnone checked yet0 of 9 checked
9 still open
Apple Vision Pro 2none checked yet0 of 7 checked
7 still open
Meta Ray-Ban Display2 Right2 of 2 checked were right
5 still open
Apple N107 AR glassesnone checked yet0 of 6 checked
6 still open
Apple Ringnone checked yet0 of 6 checked
6 still open
Apple Watch Ultra 22 Right · 2 Wrong2 of 4 checked were right
1 still open
AirPods Pro 4none checked yet0 of 4 checked
4 still open
Apple iPhone 17 Pro4 Right4 of 4 checked were right
AirPods Pro 32 Right · 1 Wrong2 of 3 checked were right
1 still open
Apple Watch Series 111 Right · 1 Partly right · 1 Wrong2 of 3 checked were right
1 still open
Apple Watch Series 91 Right · 1 Wrong1 of 2 checked were right
2 still open
Apple iPhone 18none checked yet0 of 3 checked
3 still open
Apple iPhone 18 Pro1 Partly right1 of 1 checked were right
2 still open
Apple Watch Ultra 33 Right3 of 3 checked were right
Apple Watch Ultra 41 Right1 of 1 checked were right
1 still open
Apple Watch Series 12 / Ultra 41 Right1 of 1 checked were right
1 still open
Apple Vision Pro M51 Right · 1 Wrong1 of 2 checked were right
iPhone 15 Pro and iPhone 15 Pro Max1 Right1 of 1 checked were right
1 still open
Apple iPhone Duo 2none checked yet0 of 1 checked
1 still open
Apple Vision Pronone checked yet0 of 1 checked
1 still open
Apple screenless fitness trackernone checked yet0 of 1 checked
1 still open
Apple iPhone 20none checked yet0 of 1 checked
1 still open
Apple iPhone 18 Pronone checked yet0 of 1 checked
1 still open
iPhone 18 Pro1 Right1 of 1 checked were right
20th-anniversary iPhonenone checked yet0 of 1 checked
1 still open
AirPods with cameras (B790)none checked yet0 of 1 checked
1 still open
iPhone Ultra and iPhone 18 Pro1 Right1 of 1 checked were right
iOS 27 AirPods settings1 Right1 of 1 checked were right
visionOS 27none checked yet0 of 1 checked
1 still open
watchOS 26.5 Pride Luminance watch face1 Right1 of 1 checked were right
AirPods 5 / future AirPods1 Right1 of 1 checked were right
AirPods H3 chipnone checked yet0 of 1 checked
1 still open
AirPods Maxnone checked yet0 of 1 checked
1 still open
Oakley Meta Vanguard1 Right1 of 1 checked were right
Apple iPhone 15 Pro Max1 Right1 of 1 checked were right

Every report, by product

188 reports, newest first under each product, each with its own record page.

Apple Glasses · 41 reports

Apple iPhone Duo · 19 reports

AirPods Ultra · 13 reports

Apple Watch Series 12 · 11 reports

AirPods 5 · 10 reports

Apple AI Pendant · 9 reports

Apple Vision Pro 2 · 7 reports

Meta Ray-Ban Display · 7 reports

AirPods 5 / future AirPods · 1 report

watchOS 26.5 Pride Luminance watch face · 1 report

How we check reportingWe score only factual, checkable claims published before an official announcement. Opinions, speculation, and anything the official announcement does not settle are left unscored.Everything on this page is counted from reporting we reviewed, with a link to where each was published. Read the methodology.