Mar 9, 2026AW-0048Never settled

Gurman: Camera AirPods may be called AirPods Ultra

Gurman reported that the camera-equipped AirPods would likely be priced above AirPods Pro 3.

Mark Gurman reported that Apple's camera-equipped AirPods, likely priced above the $249 AirPods Pro 3 at $299 to $349 or more, could carry the name AirPods Ultra, with cameras feeding visual data to Siri. Apple announced new AirPods 184 days later.

How to read this record

  1. What was reportedGurman reported that the camera-equipped AirPods would likely be priced above AirPods Pro 3.
  2. Who said it, and whenMark Gurman reported it on Mar 9, 2026 in MacRumors.
  3. What happened, and whenAirPods Ultra was announced on Sep 9, 2026, 184 days after this report.
  4. The verdict, and whyNever settledThe company has announced the product and nobody ever confirmed or denied this.Why: The product was not announced, so it has no price to compare with AirPods Pro 3. What the company published
What do these words mean?
Right
It turned out the way this report said.
Partly right
Some of this was right and some of it was not.
Wrong
It did not turn out this way.
Moving target
This was right about the plan at the time. The company then changed it.
Never settled
The company has announced the product and nobody ever confirmed or denied this.
Not comparable
This measured a different thing from the number the company published, so the two cannot be compared.
No outcome yet
Nothing has happened yet that would prove this right or wrong.
Not checked yet
The company has answered this. We have not finished checking this one.
Checked
Checked means the company has since given an answer and we compared it with what was reported. Details still waiting on an answer, details nothing can settle, details where the plan itself changed, and details we have not finished reviewing are all counted separately and are not part of that number.
Moving target
A moving target is a report that described the plan accurately at the time, on a product the company then changed. We count these on their own: it would flatter a reporter to call them right, and it would blame a reporter for a decision that was not theirs to call them wrong.
Reported by
Mark Gurman
We read it in
MacRumors
Product
AirPods Ultra

The story of this report

  1. Mar 9, 2026Mark Gurman reported it · MacRumors
  2. Sep 9, 2026AirPods Ultra was announced
  3. VerdictNever settledWhat it means, and why, is in the box above.

Who reported it

Mark Gurman · Journalist

187 reports in the Reporting Record. Of the 57 we have checked, 49 held up. The other 130 are not part of that number: 2 moving target, 20 never settled, 9 not comparable, 99 no outcome yet.

Every report from Mark Gurman

What we know now

Our stories about AirPods Ultra

Other reports about AirPods Ultra

22 reports about AirPods Ultra from 8 sources. Of the 2 we have checked, 1 held up.

See all 22 reports about AirPods Ultra

Questions about this report

Did this AirPods Ultra report turn out to be true?
Never settled. The company has announced the product and nobody ever confirmed or denied this. The product was not announced, so it has no price to compare with AirPods Pro 3.
Who reported it first?
Mark Gurman reported it on Mar 9, 2026 in MacRumors.
How far ahead of the announcement was it?
That was 184 days before AirPods Ultra was announced on Sep 9, 2026.