May 31, 2026AW-0087Never settled
How much does the Apple Glasses cost?
Gurman: Apple Glasses priced like eyewear, not a headset
Gurman reported Apple's smart glasses were expected to sell for $200 to $500, eyewear money rather than headset money.
Mark Gurman reported that Apple's smart glasses were expected to sell for $200 to $500, aiming at the mainstream eyewear market rather than headset pricing. He said Apple would lean on its brand and design rather than price alone.
How to read this record
- What was reportedGurman reported Apple's smart glasses were expected to sell for $200 to $500, eyewear money rather than headset money.
- Who said it, and whenMark Gurman reported it on May 31, 2026 in AppleInsider.
- What happened, and whenWe have not confirmed when Apple Glasses was announced.
- The verdict, and whyNever settledThe company has announced the product and nobody ever confirmed or denied this.No reason has been written for this verdict.
What do these words mean?
- Right
- It turned out the way this report said.
- Partly right
- Some of this was right and some of it was not.
- Wrong
- It did not turn out this way.
- Moving target
- This was right about the plan at the time. The company then changed it.
- Never settled
- The company has announced the product and nobody ever confirmed or denied this.
- Not comparable
- This measured a different thing from the number the company published, so the two cannot be compared.
- No outcome yet
- Nothing has happened yet that would prove this right or wrong.
- Not checked yet
- The company has answered this. We have not finished checking this one.
- Checked
- Checked means the company has since given an answer and we compared it with what was reported. Details still waiting on an answer, details nothing can settle, details where the plan itself changed, and details we have not finished reviewing are all counted separately and are not part of that number.
- Moving target
- A moving target is a report that described the plan accurately at the time, on a product the company then changed. We count these on their own: it would flatter a reporter to call them right, and it would blame a reporter for a decision that was not theirs to call them wrong.
- Reported by
- Mark Gurman
- We read it in
- AppleInsider
- Product
- Apple Glasses · reported as “Apple Glasses (price)”