Meta

Apr 1, 2025MW-0014Moving target

Gurman: Meta's display glasses planned at up to $1,400

Mark Gurman reported the display glasses would cost over $1,000, as high as $1,300 to $1,400.

Mark Gurman reported that Meta planned to price its coming HUD display glasses at over $1,000, as high as $1,300 to $1,400, well above the existing Ray-Ban Meta glasses.

How to read this record

  1. What was reportedMark Gurman reported the display glasses would cost over $1,000, as high as $1,300 to $1,400.
  2. Who said it, and whenMark Gurman reported it on Apr 1, 2025 in UploadVR.
  3. What happened, and whenMeta Ray-Ban Display was announced on Sep 17, 2025, 169 days after this report.
  4. The verdict, and whyMoving targetThis was right about the plan at the time. The company then changed it.Why: Meta announced Ray-Ban Display at $799. The $1,300-$1,400 range was Meta's PLANNED price in April 2025 — reported as "over $1000 and as high as $1300 to $1400" — and Bloomberg reported in August 2025 that Meta had "figured out a way to slash the price for consumers down to about $800" before launch. The plan changed after the report.
What do these words mean?
Right
It turned out the way this report said.
Partly right
Some of this was right and some of it was not.
Wrong
It did not turn out this way.
Moving target
This was right about the plan at the time. The company then changed it.
Never settled
The company has announced the product and nobody ever confirmed or denied this.
Not comparable
This measured a different thing from the number the company published, so the two cannot be compared.
No outcome yet
Nothing has happened yet that would prove this right or wrong.
Not checked yet
The company has answered this. We have not finished checking this one.
Checked
Checked means the company has since given an answer and we compared it with what was reported. Details still waiting on an answer, details nothing can settle, details where the plan itself changed, and details we have not finished reviewing are all counted separately and are not part of that number.
Moving target
A moving target is a report that described the plan accurately at the time, on a product the company then changed. We count these on their own: it would flatter a reporter to call them right, and it would blame a reporter for a decision that was not theirs to call them wrong.
Reported by
Mark Gurman
We read it in
UploadVR
Product
Meta Ray-Ban Display · reported as “Ray-Ban Display”
Read it at UploadVR Read the original (subscription)

The story of this report

  1. Apr 1, 2025Mark Gurman reported it · UploadVR
  2. Sep 17, 2025Meta Ray-Ban Display was announced · official source
  3. VerdictMoving targetWhat it means, and why, is in the box above.

Who reported it

Mark Gurman · Journalist

187 reports in the Reporting Record. Of the 57 we have checked, 49 held up. The other 130 are not part of that number: 2 moving target, 20 never settled, 9 not comparable, 99 no outcome yet.

Every report from Mark Gurman

What we know now

Our stories about Meta Ray-Ban Display

Other reports about Meta Ray-Ban Display

26 reports about Meta Ray-Ban Display from 7 sources. Of the 11 we have checked, 10 held up.

See all 26 reports about Meta Ray-Ban Display

Questions about this report

Did this Meta Ray-Ban Display report turn out to be true?
Moving target. This was right about the plan at the time. The company then changed it. Meta announced Ray-Ban Display at $799. The $1,300-$1,400 range was Meta's PLANNED price in April 2025 — reported as "over $1000 and as high as $1300 to $1400" — and Bloomberg reported in August 2025 that Meta had "figured out a way to slash the price for consumers down to about $800" before launch. The plan changed after the report.
Who reported it first?
Mark Gurman reported it on Apr 1, 2025 in UploadVR.
How far ahead of the announcement was it?
That was 169 days before Meta Ray-Ban Display was announced on Sep 17, 2025.