Apple

Aug 9, 2026AW-0090Not comparable

How much does the Apple Watch Series 12 cost?

Gurman: Apple weighs round screens for Watch

Gurman reported Apple is rebuilding the Watch concept, weighing round displays, screen-free fitness devices and new price tiers.

Mark Gurman reported that Apple is rebuilding its Watch concept from scratch, weighing round displays, screen-free fitness devices and new price tiers. He said nothing radical is close to shipping.

How to read this record

  1. What was reportedGurman reported Apple is rebuilding the Watch concept, weighing round displays, screen-free fitness devices and new price tiers.
  2. Who said it, and whenMark Gurman reported it on Aug 9, 2026 in 9to5Mac.
  3. What happened, and whenWe have not confirmed when Apple Watch Series 12 was announced.
  4. The verdict, and whyNot comparableThis measured a different thing from the number the company published, so the two cannot be compared.No reason has been written for this verdict.
What do these words mean?
Right
It turned out the way this report said.
Partly right
Some of this was right and some of it was not.
Wrong
It did not turn out this way.
Moving target
This was right about the plan at the time. The company then changed it.
Never settled
The company has announced the product and nobody ever confirmed or denied this.
Not comparable
This measured a different thing from the number the company published, so the two cannot be compared.
No outcome yet
Nothing has happened yet that would prove this right or wrong.
Not checked yet
The company has answered this. We have not finished checking this one.
Checked
Checked means the company has since given an answer and we compared it with what was reported. Details still waiting on an answer, details nothing can settle, details where the plan itself changed, and details we have not finished reviewing are all counted separately and are not part of that number.
Moving target
A moving target is a report that described the plan accurately at the time, on a product the company then changed. We count these on their own: it would flatter a reporter to call them right, and it would blame a reporter for a decision that was not theirs to call them wrong.
Reported by
Mark Gurman
We read it in
9to5Mac
Product
Apple Watch Series 12 · reported as “Apple Watch (lineup rethink)”
Read it at 9to5Mac Read the original (subscription)

The story of this report

  1. Aug 9, 2026Mark Gurman reported it · 9to5Mac
  2. Aug 9, 2026AppleInsider · reported the same thing
  3. Aug 9, 2026Digital Trends · reported the same thing
  4. Aug 9, 2026MacRumors · reported the same thing
  5. Aug 9, 2026The Mac Observer · reported the same thing
  6. Aug 10, 2026Android Headlines · reported the same thing
  7. Aug 10, 2026Gizmodo · reported the same thing
  8. Aug 12, 2026Athletech News · reported the same thing

Who reported it

Mark Gurman · Journalist

187 reports in the Reporting Record. Of the 57 we have checked, 49 held up. The other 130 are not part of that number: 2 moving target, 20 never settled, 9 not comparable, 99 no outcome yet.

Every report from Mark Gurman

What we know now

Our stories about Apple Watch Series 12

Other reports about Apple Watch Series 12

29 reports about Apple Watch Series 12 from 10 sources. Of the 9 we have checked, 5 held up.

See all 29 reports about Apple Watch Series 12

The same fact, on our roadmap

These roadmap entries were ruled to be about the same thing this report claimed.

Other claims sourced to the same article

The article above is cited on these roadmap entries too. That is a shared source, not a statement that this report was about them.

Questions about this report

How much does the Apple Watch Series 12 cost?
Not comparable. This measured a different thing from the number the company published, so the two cannot be compared.
Who reported it first?
Mark Gurman reported it on Aug 9, 2026 in 9to5Mac.