What to know
What to know
Apple is rethinking what an Apple Watch can be, Bloomberg's Mark Gurman reported in August 2026. Round screens in several sizes and fitness wearables with no screen at all are among the ideas.
Gurman said plans have not been settled and that a round watch is unlikely to come out. Series 12 and Ultra 4 keep the familiar square shape this fall.
What this is made of
What this is made of
Apple is considering premium models above Ultra and Hermes
Apple's rethink of the watch lineup includes potentially adding premium models above the Ultra and Hermes variants, alongside the screen-free and round-display work.
Apple is considering cheaper models below the SE
At the low end of the same rethink, Apple is weighing more affordable concepts that sit beneath the current SE.
Apple has built prototypes of a screenless fitness band like Whoop's
Mark Gurman at Bloomberg reports Apple is developing a screenless health and fitness tracker similar to Whoop's wrist-worn band, and has reached the prototype stage. Top executives back the effort, but Apple has not decided whether to release it.
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A screenless band would likely not launch before 2028
MacRumors, relaying Bloomberg's Mark Gurman, reports that if Apple goes ahead with the screenless tracker it likely would not launch until at least 2028. Apple has not decided whether to release it, and camera AirPods and smart glasses are expected before it.
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How we know this
How we know this
What changed, newest first.
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Latest Apple Watch Series 12 news
Latest Apple Watch Series 12 news
- Some Apple Watches run an hour fast on the Always-On screen after Europe's clock changeAndroid Headlines · Oct 26, 2026
- Orangetheory members can use an Apple Watch in class for a one-time $999to5Mac · Oct 22, 2026
- An Apple Watch can now pair with some Huawei phones in ChinaAndroid Headlines · Oct 13, 2026
- Apple Watch Series 12 is slightly easier to repair, but iFixit still gives it a 4 out of 10MacRumors · Oct 7, 2026
