Apple Watch Series 12 · Pricing

Part of Apple is studying round displays and screen-free wearables

Apple is considering cheaper models below the SE

At the low end of the same rethink, Apple is weighing more affordable concepts that sit beneath the current SE.

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Apple Watch Series 12 Guide
Reported
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What to know

What to know

Apple is thinking about cheaper watches that would sit below the SE, its lowest-priced model, according to a report from Bloomberg's Mark Gurman on August 9, 2026.

The same report said Apple is considering screen-free fitness wearables, new screen shapes and sizes, and premium models above the Ultra and Hermès watches.

Apple has not announced any new watch models or prices.

How we know this

How we know this

What changed, newest first.

Aug 14, 2026MacRumorsOptions below the SE have been weighed alongside the premium end of the line
Aug 10, 2026Tom's GuideA more affordable tier below the SE range is also under consideration
Aug 10, 2026GizmodoAdds the price it would have to undercut, a $249 SE.
Aug 9, 2026Digital TrendsCheaper options below the Watch SE, alongside screen-free fitness wearables and new display sizes+2 outlets
Aug 9, 2026MacRumorsMore affordable options are being weighed in addition to the Apple Watch SE
Aug 9, 2026Mark Gurman, Bloomberg via Bloomberg TechnologyCheaper concepts below the SE are being considered
Reported

Latest Apple Watch Series 12 news

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More Apple Watch Series 12 reported details

More Apple Watch Series 12 reported details