Apple Watch Series 12 · Timing

Part of Apple is studying round displays and screen-free wearables

Apple is considering premium models above Ultra and Hermes

Apple's rethink of the watch lineup includes potentially adding premium models above the Ultra and Hermes variants, alongside the screen-free and round-display work.

1 min read

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Reported
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What to know

What to know

Apple is thinking about adding pricier watches above the Ultra and Hermès models, Bloomberg's Mark Gurman reported on August 9, 2026.

Today the Ultra costs $799 and the Hermès starts at $1,249, Gizmodo noted. Gurman says Apple is also weighing cheaper models below the SE.

Apple is only considering this. No plan has been reported.

How we know this

How we know this

What changed, newest first.

Aug 14, 2026MacRumorsPremium variants sitting above both the Ultra and the Hermes models have been weighed
Aug 10, 2026Tom's GuideApple is considering premium models sitting above the Ultra series
Aug 10, 2026GizmodoAdds the numbers those tiers would sit above, a $799 Ultra and a $1,249 Hermes.
Aug 9, 2026The Mac ObserverThe last ceramic Apple Watch started at $1,299, against $399 for the cheapest Series 11 today+2 outlets
Aug 9, 2026Digital TrendsPremium tiers would sit above the $1,399 Hermes Ultra 3
Show 3 more reportsShow fewer
Aug 9, 2026MacRumorsPremium variants above Ultra and Hermes, with cheaper options below the SE
Aug 9, 20269to5MacCheaper models are reportedly under consideration alongside the pricier ones
Aug 9, 2026Mark Gurman, Bloomberg via Bloomberg TechnologyPremium tiers above Ultra and Hermes are on the table
Reported

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More Apple Watch Series 12 reported details