Sep 8, 2023BF3-0667Right
Gurman: iPhone 15 Pro Max to keep its name, not Ultra
The iPhone 15 Pro Max should keep the Pro Max name rather than being branded iPhone Ultra.
Mark Gurman reported that the iPhone 15 Pro Max would keep its Pro Max name and would not be branded an Ultra model, as some earlier rumors had suggested. MacRumors carried the report.
How to read this record
- What was reportedThe iPhone 15 Pro Max should keep the Pro Max name rather than being branded iPhone Ultra.
- Who said it, and whenMark Gurman reported it on Sep 8, 2023 in MacRumors.
- What happened, and whenApple iPhone 15 Pro Max was announced on Sep 12, 2023, 4 days after this report. From our product record · source
- The verdict, and whyRightIt turned out the way this report said.Why: Apple retained the iPhone 15 Pro Max name rather than renaming the model iPhone 15 Ultra.
What do these words mean?
- Right
- It turned out the way this report said.
- Partly right
- Some of this was right and some of it was not.
- Wrong
- It did not turn out this way.
- Moving target
- This was right about the plan at the time. The company then changed it.
- Never settled
- The company has announced the product and nobody ever confirmed or denied this.
- Not comparable
- This measured a different thing from the number the company published, so the two cannot be compared.
- No outcome yet
- Nothing has happened yet that would prove this right or wrong.
- Not checked yet
- The company has answered this. We have not finished checking this one.
- Checked
- Checked means the company has since given an answer and we compared it with what was reported. Details still waiting on an answer, details nothing can settle, details where the plan itself changed, and details we have not finished reviewing are all counted separately and are not part of that number.
- Moving target
- A moving target is a report that described the plan accurately at the time, on a product the company then changed. We count these on their own: it would flatter a reporter to call them right, and it would blame a reporter for a decision that was not theirs to call them wrong.
- Reported by
- Mark Gurman
- We read it in
- MacRumors
- Product
- Apple iPhone 15 Pro Max · reported as “iPhone 15 Pro Max”