Apple

Aug 21, 2023BF3E-0004Not comparable

9to5Mac: iPhone 15 Pro Max may become Ultra

The iPhone 15 Pro Max might instead be named iPhone 15 Ultra.

9to5Mac reported that the iPhone 15 Pro Max might instead be named the iPhone 15 Ultra, as Apple's naming scheme for its highest-end model remained unsettled.

How to read this record

  1. What was reportedThe iPhone 15 Pro Max might instead be named iPhone 15 Ultra.
  2. Who said it, and whenIt was reported on Aug 21, 2023 in 9to5Mac, and we could not tell who reported it first.
  3. What happened, and whenApple iPhone 15 Pro Max was announced on Sep 12, 2023, 22 days after this report. From our product record · source
  4. The verdict, and whyNot comparableThis measured a different thing from the number the company published, so the two cannot be compared.Why: The report says Apple might use the iPhone 15 Ultra name. The final Pro Max name does not establish whether 'Ultra' was considered internally.
What do these words mean?
Right
It turned out the way this report said.
Partly right
Some of this was right and some of it was not.
Wrong
It did not turn out this way.
Moving target
This was right about the plan at the time. The company then changed it.
Never settled
The company has announced the product and nobody ever confirmed or denied this.
Not comparable
This measured a different thing from the number the company published, so the two cannot be compared.
No outcome yet
Nothing has happened yet that would prove this right or wrong.
Not checked yet
The company has answered this. We have not finished checking this one.
Checked
Checked means the company has since given an answer and we compared it with what was reported. Details still waiting on an answer, details nothing can settle, details where the plan itself changed, and details we have not finished reviewing are all counted separately and are not part of that number.
Moving target
A moving target is a report that described the plan accurately at the time, on a product the company then changed. We count these on their own: it would flatter a reporter to call them right, and it would blame a reporter for a decision that was not theirs to call them wrong.
Reported by
Original source unclear
We read it in
9to5Mac
Product
Apple iPhone 15 Pro Max · reported as “iPhone 15 Pro Max”
Read it at 9to5Mac

The story of this report

  1. Aug 21, 2023This report · 9to5Mac
  2. Sep 12, 2023Apple iPhone 15 Pro Max was announced · from our product record
  3. VerdictNot comparableWhat it means, and why, is in the box above.

What we know now

Other reports about Apple iPhone 15 Pro Max

6 reports about Apple iPhone 15 Pro Max from 4 sources. Of the 3 we have checked, 3 held up.

See all 6 reports about Apple iPhone 15 Pro Max

Questions about this report

Did this Apple iPhone 15 Pro Max report turn out to be true?
Not comparable. This measured a different thing from the number the company published, so the two cannot be compared. The report says Apple might use the iPhone 15 Ultra name. The final Pro Max name does not establish whether 'Ultra' was considered internally.
How far ahead of the announcement was it?
That was 22 days before Apple iPhone 15 Pro Max was announced on Sep 12, 2023.