The Short Version
Samsung and Google smart glasses could reach 2 million shipments in 2026, entering a market Meta already leads with 64% share.
Meta already owns 64% of the smart glasses market, and now Samsung and Google are shipping hardware that could reach 2 million units in 2026. Apple, per Mark Gurman, is racing to catch up in a contest that began without them. Being late to a category is survivable. Being late while two serious rivals are already stacking shipments is a different problem entirely.