What we’re expecting
AirPods Ultra are expected to become Apple’s new flagship earbuds, sitting above AirPods Pro rather than replacing them. Multiple reports point to a starting price around $299, reflecting the addition of infrared cameras, Apple Intelligence features, and upgraded hardware.
Multiple reports suggest AirPods Ultra will launch at approximately $299, with some estimates placing the final price as high as $349 depending on the hardware Apple ultimately includes. That would position Ultra above the current AirPods Pro lineup, which starts at $249. Current reporting suggests Apple could position AirPods Ultra as a new premium tier above AirPods Pro rather than a direct replacement. It is also possible that the camera-equipped model ultimately becomes the next AirPods Pro instead, as Apple has not confirmed either the product’s branding or how it will fit into the lineup. Apple has not confirmed pricing, and the final cost will likely depend on the camera system and Apple Intelligence capabilities included at launch. Based on current reporting, however, a $299 starting price is the most widely supported estimate.