Oura is buying Counsel Health, an AI-based primary care service, for $625 million in cash. Counsel lets you message an AI chatbot about your symptoms and then add a human physician to the chat, who can give a diagnosis, a prescription or a referral. Oura plans to offer it inside the Oura app and feed it biometric data from its rings, and it expects the deal to close before the end of the year, MedTech Dive reported.
The purchase follows a scrapped attempt to go public. In September Oura had sought to raise up to $2.2 billion in an IPO, then delayed it, citing market uncertainty. Oura also said revenue grew 153% in its fiscal fourth quarter, to $533 million, and came to about $1.75 billion for fiscal 2026, according to Bloomberg's Mark Gurman.